Using MRI-Simmons Catalyst
Quick Reports is a tool for analyzing consumer demographic profiles, segmentation, and maps.
Quick Reports Types:
- Demographics
- Segmentations
- Psychographics
- Geographic Heat Map
- Media Usage
- Traditional, Digital & OOH Media
- Social media Usage
- Digital
- Television Viewing
- Streamed Video Services
- Product Category Summary
- Product Details & Usage
- Radio Listening
- Podcast Listening
User Guide for Quick Reports
Quick Reports in MRI-Simmons
Step 1: Select Profile on the tab menu across the top, then on the drop down menu, click Quick Reports
Step 2: Create a target in Composer
Step 3: Select a Quick Report (hover over each tile to read an explanation of what is inside)
Step 4: Evaluate the charts and data. Rename the Quick Report to save and keep it. Click on the three dots on the right-hand side to find options for adding the charts and graphs to a presentation or exporting them.
